Identified Challenges
Promote all Genres of Music
“Both nationally and internationally, Memphis is recognized for its strong music scene and its role in shaping genres such as hip-hop, soul, blues, rock ‘n’ roll, and country.”
Music Roadtrip celebrates all genres of music and provides an easy tool to help users discover the music in a region.
Music is Key to the Economy
“Music is a key local industry economic driver, but one that is in need of strengthening.”
The Music Roadtrip App connects users with Music Events and Destinations, which turns music travelers into local dollars.
Unified Approach & Brand
“There is a need for an updated, refreshed, and unified approach to the Memphis music city brand.”
Music Roadtrip includes all types of music destinations and events in a region, creating a one-stop shop for music travelers
Festivals, Events + Local Talent
“There is a growing desire amongst stakeholders to see contemporary artists better connect with visitors to reflect the city’s current music scene.”
Music Roadtrip highlights music happenings in all parts of the region, making it easier for tourists to discover Memphis’s contemporary music scene.
More to a Music Scene than just Shows
“In addition to celebrating genre, the brand should also leverage the unique and significant aspects of the industry and those connected to it, such as the city’s AI and music tech scene.”
The Music Roadtrip App as well as the Memphis Roadtrip specific App will be great examples of how Memphis can use AI and technology to promote music in the region.
Music Platform
“There is also no official program in place to publicly platform Memphis-based music.”
As a part of an overall strategic plan, Music/Memphis Roadtrip can be leveraged as a centralized way to promote current Memphis Musical artists
Music across the Region
“While Midtown is a vibrant hub for local musicians, it’s not typically promoted as part of the authentic Memphis music experience for visitors. Stakeholders emphasize the importance of celebrating all of the city’s neighborhoods in Memphis' brand, with projects that promote their unique identities and histories.”
The Music Roadtrip App utilizes mapping technology that is common functionality for users, making it easy for Music Tourists to see that it’s only a short drive to other parts of Memphis where there are many other music events/destinations to check out.
Music Enhancing Visitor Experiences
“By further embedding music as a whole into Memphis' brand, the music ecosystem can support tourism goals of amplifying and enhancing visitor experiences, fostering community connections, and strengthening capabilities to expand capacity.”
