Certify your city.

Places get profiles. Events get listed.

Both stay current.

Music Places

It’s in the app, and on the map.

Every music spot, a verified profile.

Music Events

There’s one feed,
for the whole scene,
on one screen.

Ticket, cover, or free.

Travel for the music,
stay for the destination.

“Music Tourism Is One Of The Biggest Travel Trends”

Forbes Travel Guide logo with stars.

“Tourists Interested in music seek to connect with the identity of a place through its music, history, & traditions.”

National Geographic Traveler magazine cover

Memphis is live

Map showing Memphis, Tennessee, with a red pushpin marker.

Mapped with the City of Memphis and Memphis Tourism.

As Memphis Mayor Paul Young put it, “becoming a Certified Music City gives Memphis another way to share that story, support the artists, businesses and institutions keeping our music culture strong, and invite people from around the world to come experience the real thing right here in Memphis.

A white signature or autograph on a black background.

Memphis Mayor Paul Young

Not an ad buy. A data service.

Every visitable music place, with a profile. Every music event in one calendar: the big ticket feeds and the local ones, free and cover, the calendars you hand us and the ones we find. The visitor-facing layer is included. No quarterly ROI deck.

Works in your city. Travels with the fan.

What cities keep running into.

All genres

Music cities have a strong music scene and a role in shaping genres.
The scene isn’t one sound. Music Roadtrip’s map and music events feed doesn’t pick a lane.

The spend

Music is a key local industry economic driver, but one that is in need of strengthening.
Music visitors turn into local dollars when they can find the room, the store, the next show.

One brand

There is a need for an updated, refreshed, and unified approach to the music city brand(s).
Music Roadtrip includes all types of music destinations and events in a region, creating a one-stop shop for music travelers.

The living scene

There is a growing desire amongst stakeholders to see contemporary artists better connect with visitors to reflect the city’s current music scene.
Headliners and the band downtown this afternoon. Same feed. Whole city, not the tourist strip.

More than shows

In addition to celebrating genre, the brand should also leverage the unique and significant aspects of the industry and those connected to it.
Studios, graves, record stores, murals. The visit has to outlast the set. That’s the map.

Gold and black badge with the text 'Certified 100% Music Destination'

Certify Your City.

Places get profiles. Events get listed.
Both stay current.

Mobile device screen displaying a map of Los Angeles, California, with filters for categories such as music sites, cultural spots, food and beverage, shopping, visitor and travel, itineraries, and venues.
Screenshots of a mobile music event app with event listings, a black-and-white photo of a person holding a red rose, and a seating chart at a venue.
Screenshots of three smartphones displaying different apps: the first shows a map of Memphis with store icons, the second shows a black-and-white webpage for Lansky Bros clothing store, and the third displays a webpage featuring a limited edition Elvis wedding jacket from Lansky Bros.
  • Music Venues

  • Music Festivals

  • Live Music Events

  • City Music Tours

  • Retail and Dining Spots

  • Music Museums

  • Iconic Album Cover Spots

  • Radio Stations

  • Music Destination Itineraries

  • Statues of Iconic Musicians

  • Gravesites of Famous Musicians

  • Recording Studios

  • Music Historical Destinations

Map of downtown Memphis, Tennessee, showing streets, parks, and various marked locations with orange icons, with the text 'BEFORE - No Certification' overlaid.

Travel for the music,
stay for the destination.